About Us

This Is Essential

This Is Essential is a female-founded brand created with the intention of providing women with everyday basics that pair well with other items in their wardrobe. Pieces that feel like home. Our hope is to build a community where women feel empowered to be confident in their bodies, their style and continue to take up space, unapologetically.


By partnering with Kenya’s beloved brands in designing quality essentials for your closets and homes, we’ve established a unique offering. With their expertise and our design input, we’ve been able to create everyday magic!

Our Founder

Sharon Mundia launched This Is Essential after 10+ years in the industry as a digital content creator. Her passion for simplicity, comfort and classic silhouettes is what drew in her audience and inspired this venture. At the heart of the brand lies the idea that the clothes you gravitate towards the most should be at the tips of your fingers, easily accessible all year round.